WHAT IS IT?

Woman-Centric Matters^SM is a unique licensing program and educational platform that helps businesses become remarkable by transforming their attitudes and business practices based on the woman’s perspective. A division of Design Basics, one of the largest home plan design firms in America and a leading expert in marketing to women, Woman-Centric Matters^SM is changing the way America does business.

WHY?

We realized that home purchases were primarily influenced by women! But a woman-centric approach isn’t just for women. Because it involves sensible, thoughtful business practices, a woman-centric way of doing business is appreciated by both women and men. At its core, it embodies the values and business practices of Krier Homes.

WHAT’S DIFFERENT?

As the ONLY Woman-Centric Matters^SM licensed homebuilder in the Indianola, Iowa, area, Krier Homes is proud to state the following as our woman-centric values:

• We are dedicated to providing home designs that allow for how you truly live – with an emphasis placed on areas for de-stressing, entertaining, storage and flexible living.
• We are dedicated to saving you time and adding convenience with everything from our convenient model home locations to re-designing the customer’s purchase experience.
• We are committed to giving both men and women the best value in every way possible. Men usually define “value” in terms of lowest price. While price is important, women most often think in terms of “best overall value”, including aspects such as trust and customer service.
• We are committed to addressing home safety and health concerns women have in their common roles as primary caregivers and nurturers. “By 2010, about ½ the women in America over 49 will be caregivers for someone in her family.” - LifeSprings Environs, Inc.
• We are dedicated to reducing stress both in the purchasing experience and in the home design. “Stress in her life is the #1 compelling theme for women.” - Mary Lou Quinlon in Just Ask A Woman.
• We are dedicated to becoming our customers’ new home investment counselor. We care about you, your concerns, and your future, and we want to help you make wise, informed decisions.
• We are dedicated to incorporating environmentally friendly building techniques that also provide outstanding energy efficiency, reducing your heating and cool bills as a result.

WHAT MATTERS TO WOMEN?

At Krier Homes…we get it. We understand a home is never just a house, and we will help her choose a design that perfectly fits how she lives. Offering all the energy-saving, name-brand appliances she has come to trust, we will assist her in choosing great packages and design a home she can easily resell!

10 INSIGHTS ABOUT WOMEN

1. Appreciate
Women appreciate the element of surprise, so we incorporate unexpected design aspects into our plans.

2. Evaluate
Women evaluate home designs based on storage, especially closet and garage storage options plus thoughtful kitchen, laundry and linen storage solutions.

3. Care
Women care about their ever-changing families, so they look for flexible floor plans to meet both current and future needs like caring for aging parents or starting a home-based business.

4. Create
Women create areas to de-stress. They look for soaking tubs, walk-in showers, porches, cozy spaces to curl up & read, as well as low maintenance products so that they don’t become slaves to their own home.

5. Multi-task
Women multi-task, looking for home designs which complement meaningful activities, such as crafts, home office/planning, gourmet cooking, gardening, exercise, home schooling, etc.

6. Filter
Women filter home plans through the lens of “how does this home live?”

7. Value
Women value curb appeal. That’s why you see multiple elevation choices and various exterior products.

8. Embrace
Women embrace others, so they look for spaces in homes suitable for entertaining formally, informally, indoors and outdoors.

9. Insist
Women insist on ways to help organize their homes: drop zones for mail, keys & recharging cell phones; a large pantry for small appliances.

10. Crave
Women crave a “WOW” experience that also makes sense.